I’ve worked with dozens of founders, many meticulously plan their marketing budgets, understand their target market, costs of goods, and sales strategies…. All of which are essential building blocks for your new brand. But too few consider their energy budget - the driving force behind their brand’s success over the next 5-10 years.

And much like having a kid, it probably started with a twinkle in your eye, a moment of passion, and a healthy dose of eternal optimism.

So why would we bother investing all that energy into something that can now be made better in just a few minutes?

In business there’s a lot love and energy that goes into building your brand and sometimes it can feel intangible.   So how do you know...

“I hate doing social media!” “I haven’t got the head space.” “I’ve got nothing to say.” “I know it’s important, but it’s just not me.”...

It was all thanks to Michelle Pfeiffer and the movie Dangerous Minds.   I had my heart set on heading to teachers college and changing...