How do I know if my brand is broken?

In business there’s a lot love and energy that goes into building your brand and sometimes it can feel intangible. 

So how do you know if you’re getting a good return on your investment?

👉 Here’s 3 great questions to ask about your brand:

➡ 1. How often are new clients haggling us on price?

If new customers are surprised how much your product or service costs - it’s only because of the perception you’ve created. No one questions the price of a Rolex or Mercedes. Their brand experience consistently reminds us of their position as a luxury item. 

🔥 A good brand will tell the right story, and clearly communicate your value proposition.

➡ 2. Are we consistently attracting great client leads?

If you’re constantly trying to adjust your product or service to suit customers' needs, it can make business really inefficient. 

🔥 A good brand is dialled to your target audience, and will introduce you to your ideal customers.

➡ 3. How many raving fans do we have?

If you’re struggling to entice repeat customers, consider how your brand is presented. Does it evoke the feelings such as trust, excitement, or reliability? 

🔥 A good brand will harness the power of storytelling and build an emotional  connection that lasts a lifetime.

🤩 If you want a hand figuring this stuff out, give me a holler - I eat it for breakfast!