CJ

I’ve worked with dozens of founders, many meticulously plan their marketing budgets, understand their target market, costs of goods, and sales strategies…. All of which are essential building blocks for your new brand. But too few consider their energy budget - the driving force behind their brand’s success over the next 5-10 years.

And much like having a kid, it probably started with a twinkle in your eye, a moment of passion, and a healthy dose of eternal optimism.

So why would we bother investing all that energy into something that can now be made better in just a few minutes?