Wai Hononga

Haoro Hond and I have enjoyed collaborating to develop the new branding for Wai Hononga, a future-focused entity dedicated to sustainably managing Taranaki’s waterways. 

Our goal was to visually capture the organisation's cooperative spirit - a vital link bridging the council, communities, and Mana Whenua to ensure safe, reliable water for the next 100+ years.

At the core of our visual identity is the Ritorito pattern, which depicts a baby harakeke shoot sheltered by the strength and support of previous generations. This concept is shaped into a continuous wave (ngaru-nui), representing water flowing purposefully toward a sustainable future. 

Brand Identity Refresh