Her Strength | Brand Identity

Did you know that 1 in 2 girls drop out of sport during puberty?!

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Her Strength is a new online learning platform for those involved in youth female sport, including coaches, families, and the athletes themselves.
Their goal is to enhance the sport experience and increase sport enjoyment for young female athletes, with the ultimate goal keeping girls in sport for the long-term.

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Maajor Brand Studio has had the pleasure of working with sport performance physiologist, Julia Casadio (PhD) on this inspiring project, to create a vibrant brand identity for Her Strength. We're looking forward to seeing the positive effect this initiative has on our young women in the future!